Adidas has had the idea to use Snapchat’s new functionalities to make their community part of a new funny experience.
As a matter of fact, we all know that it is possible to become an artist on Snapchat (more or less talented, of course…).
While adding “adidasneo” to your Snapchat contact, you’ll get access to their story, filled with white dressed models. All you have to do is screen shooting one of those photos and draw on it.
4 winners will be selected by the brand, and their creation will be converted into a real product!