Snap Inc, a Californian startup, has launched last Thursday camera-equipped sunglasses called Spectales.
With those glasses, users are able to share 10 seconds video through the Snapchat app. The capture content is directly transferred to the app thanks to Wifi or Bluetooth connection.
The Spectacles sunglasses cost $130 and are available in three different colors: black, red and blue.
The commercialisation has just been launched today in the US, throughout ephemeral distributor called SnapBot. Snapchat wants to make a mark on everyone’s mind with a well though marketing technique. The plan: change the bots location every 24h, reminding us the principle or Snapchat Stories. Smart and simple!