Instagram: Snapchat’s Copy and Past

Since a few years now, social media influencers can’t stop to copy each other, picking everyone’s most popular functionalities. Here, we are mostly talking about Facebook, Twitter and Instagram.

In August, Instagram had completely copied Snapchat and its idea of ephemeral 24H stories. And yesterday, Instagram (who belongs to Facebook), have announced 2 new features: a video live and ephemeral texts. Two ideas directly taken from Periscope and Snapchat!

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Snapchat is considered as Facebook’s principal rival, stolen from the social network its young audience. According to emarketer, Facebook reaches 82% of 15 to 24 years old, whereas Snapchat can’t reach half of it…

 

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