Launch in 2012, the dating app Tinder debuts today on Apple TV!
In order to announce this new offer, the app has imagined a funny communication campaign through 16 different sketches, putting ahead a family using Tinder.
The app shows us new ways to use its new offers, enhancing its new dynamic side thanks to its availability on TV.
But… Are we really going to use Tinder in front of everybody? In front of our parents? Brother and sister? Our Tinder profile is something quite secret, and people usually don’t admit having met someone on the app. How will customers be able to let their family interact with their Super-Liked ones?
Thus, we can wonder what is the real relevance of this campaign, and if the new service is really going to work. Anyway, the advertisements are pretty fun, and it is probably just another way to let people talk about the app!
And you, what do you think about it?