A clever coughing billboard reacts against smoke!

In Sweden, a digital agency has imagined and created an interactive billboard to encourage smokers to definitely quit and make them start this new year on a right track!

Of course, the main target here is to promote pharmaceutical products from the brand Apotek Hjärtat. To do this, they equipped a billboard with smoke detector to make it cought whenever it detects smoke.

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People’s first reaction is to look at the billboard, progressively understanding that a virtual man is coughing because of them. Ater a few second,  an ad is displayed on screen, followed by a public-awareness message, letting smokers know how to quit.

An original idea! Digital advertising is really trendy at the moment and has a bright future.

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